Midsummer's Eve is the original 100% free dating site!
Money can't buy you love, so the Beatles said. We agree. Our philosophy has always been that it should be 100% free to meet, message and date when it comes to online dating sites.
When we started back in 1999 there were just one or two dating sites online. We noticed that of all these sites, very few were 100% free, with some being up-front paid-for sites, and others having sneaky "hidden" charges to entice members in and then get them to pay. We decided that these tactics were unfair, so we did a comprehensive of all the features of these sites, and pledged to build the first truly free online dating site.
Ten years of 100% free dating
We launched in August 1999 and here we are, celebrating our tenth anniversary. All of those sites that were on our list ten years ago have now disappeared off the Internet. It's not surprising. People don't like to pay for dating and they like even less to be "tricked" into joining a pay site when it is advertised as free.
On the other hand we have the advantage of being totally upfront. Midsummer's Eve has always been, and always will be, a 100% free dating site. You can use our search, messaging, Conversations (for social dating), photos, etc etc completely free. This means you join, add your profile, get talking with real full messaging capabilities, and get dating 100% free. Not many other sites can say this.
We treat you as a person not as an "eyeball" for advertising
However we recognise that members do not like to be bombarded with adverts. Unlike other 100% free dating sites we actually respect our members and don't treat them like "eyeballs" (that's the advertising-speak for somebody who could potentially click on an ad). Other sites are run with just one thing in mind - getting you to click ads. We decided right from the word go that we would not take this approach.
So how do we finance the service? We have built, by customer demand, a brilliant set of extra features which we call Essentials. These can be purchased, and whilst doing so will greatly enhance your experience of using the site, it is completely optional. We have stuck to our original philosophy of providing 100% free dating throughout all of these years.
The other huge problem with free sites is that they have no budget for, or interest in, checking the background of their members. This means that quality of the members is very low indeed. Using some of the 100% free dating sites can be an eye-opening experience! You will find yourself bombarded by spam, fake profiles, people who are lying about their age, and worst of the scourge of free dating sites - the scammers.
At Midsummer's Eve we personally hand-check every single new application. We decline about 90% of all new applications on the basis that they do not meet our quality criteria. We hand-check every new member who comes onto the site to ensure they are not a previously-identified low quality person. Of the few that make it through these tests, we constantly monitor and check their activity, awarding "membership points" as they gain trust in our community.
As you search the site you'll notice membership points on members' profiles. These points will give you an idea of how trusted the person is and how they have interacted with other members. Midsummer's Eve pioneered this system and we continue to be at the forefront of developing trust systems within online communities.
We put our money where our mouth is
We truly believe we are the very best of the 100% free online dating sites. To put our money where our mouth is we joined the ABIA (Association of British Introduction Agencies) in 2004 and we were the very first online dating site to be accepted into this prestigious organisation. To this date we are still members and enjoy a trusted and respected position amongst the community of online dating sites in the UK.
Why not join us today and get messaging other members within the next few minutes? We are very pleased to welcome to you to Midsummer's Eve, the original 100% free online dating site.